Drip Review: Increase Your Sales With Lightweight Marketing Automation

Marketing automation is all the rage these days. Every email service provider seems to be adding marketing automation capabilities to their products. At it's core, marketing automation involves setting up a sequence of email campaigns to go out to a targeted segment of your list, with a targeted … [Read more...]

Marketing Automation 101: Creating a Cart Abandonment Workflow

If you sell a product or service online, you are losing money everyday. This is from a concept known as cart abandonment. These are visitors to your site that end up on your checkout page, but don't actually order. Baymard Institute tracked 33 different studies and found that 68.63% users … [Read more...]

Wishpond Review: The Do Everything Lead Generation Tool

Email marketing and lead generation are essential for running a successful online business these days. But to make it all work, you need to have certain pieces in place. For example you might use ActiveCampaign to collect leads and send out emails. Perhaps you have a LeadPages account to … [Read more...]

Thrive Ultimatum Review: How to Skyrocket Conversions with Scarcity

Scarcity is one of the best ways to improve your conversions and marketers use scarcity techniques all the time to boost their sales. In the book Influence, Robert Cialdini tells a story about two groups of people. One group was given a jar with ten cookies, while the other group got a jar with … [Read more...]

MailChimp Review: A Beginners Email Service Provider for Marketers

If you ask for advice from owners of huge websites, the one thing they’ll probably tell you to do – aside from creating rich content, of course – is to start building your email list. But, the thing is, collecting emails can be intimidating work. And, as if that is not enough, small business … [Read more...]

Which Email Popup Optin Tool Should I Use? SumoMe, LeadPages, Optin Monster, Bloom or Thrive Leads?

I think we can all agree by now, that email marketing is one of the best marketing channels to master to create a successful website. Not only will it become one of your best traffic sources, but it will likely drive the most sales for you as well. Plus it's not subject to the whims of random … [Read more...]

Thrive Headline Optimizer Review: How to Discover Your Perfect Headline

You only have 2.6 seconds to win over a new visitor. To make matters worse, over 2 million blog posts are published each day. How can you possibly separate yourself from the competition and get your blog post to stand out from the crowd? Your headline is your best shot. Thrive Headline … [Read more...]

Aweber Campaigns Review: How Does It Stack Up To ActiveCampaign and ConvertKit?

Most of us are aware of the powerhouse email service provider that is Aweber. However, some may not be aware of their recently released campaigns feature which adds some much needed marketing automation to its list of features. It's something that Aweber lacked and that other email service … [Read more...]

LeadPages Drag & Drop Review: Create More Customized Landing Pages in Seconds

LeadPages has always been one of the fastest, easiest ways to create and publish beautiful landing pages that are proven to convert. All without ever having to touch a piece of code. But that simplicity has often come at a price. Historically, you've been locked into existing template designs … [Read more...]

Shopify Review: Should I Use It For My Next Online Store?

Recently I had a friend ask me for help setting up an eCommerce store to sell her products online. She had her products ready to sell, but wasn't confident in her ability to put together an online store by herself. Now, I had never built my own eCommerce store either, so I took it upon myself to … [Read more...]