Archives for August 2016

Drip Review: Increase Your Sales With Lightweight Marketing Automation

Marketing automation is all the rage these days. Every email service provider seems to be adding marketing automation capabilities to their products. At it's core, marketing automation involves setting up a sequence of email campaigns to go out to a targeted segment of your list, with a targeted … [Read more...]

Marketing Automation 101: Creating a Cart Abandonment Workflow

If you sell a product or service online, you are losing money everyday. This is from a concept known as cart abandonment. These are visitors to your site that end up on your checkout page, but don't actually order. Baymard Institute tracked 33 different studies and found that 68.63% users … [Read more...]