BuilderAll Review: Should You Replace Your Marketing Stack With It?

I think you’ll agree with me when I say:

There are many moving parts required to sell something online.

At a minimum you’ll need web hosting, a sales funnel builder, and an email service provider to start with.

Later on you might want bring in affiliates and perform webinars to bring in more sales.

BuilderAll Review

Last updated: Jan 31, 2019
First Published on: Oct 2, 2018
Product Rating: 4.3 / 5.0

tl;dr Summary
BuilderAll is an affordable platform for building websites and sales funnels. If you like accessing all your tools in one place, then it’s worth taking a look at.

Visit the website

Or add a FB messenger chatbot to your site to increase conversions.

Getting all these different tools to sync up can be a technical nightmare.

And expensive to boot.

But it doesn’t have to be this way.

BuilderAll bills itself as an all-in-one platform that promises to be the last marketing tool you’ll ever need, at a price you’ll struggle to beat.

Bold claims, right?

BuilderAll review

In this BuilderAll review we’re going to cover:

If you’re ready to buy BuilderAll already, feel free to skip to the end of this review and grab my $17,776.95 BuilderAll bonus package.

BuilderAll Bonus

What is BuilderAll?

The BuilderAll platform was created by Erick Salgado, back in 2011.

It bills itself as a digital marketing platform. Which is a little bit confusing and vague at first glance.

But if you drill down deeper you can see it’s basically a bunch of marketing tools combined together into one platform.

The main piece being the builders, which allows you to create landing pages and sales funnels. It also includes MailingBoss which is its own standalone email service.

What kind of sales funnels can you create with BuilderAll?  Take a look at this Million Dollar Passive Income Challenge funnel that was built by one of the top BuilderAll affiliates: Liam James Kay.

BuilderAll Million Dollar Challenge Funnel

This is a great example of a viral affiliate funnel you can create with BuilderAll, which will help you earn affiliate income promoting it.

My personal experience with BuilderAll

My first experience with BuilderAll was back in June of 2018.

I can’t remember where I first heard about it, but I saw it had a potentially lucrative affiliate program, so I decided to check it out.

So that’s what I did. I signed up and started playing with it.

And my first impression was awful…

First of all, the interface was confusing and unintuitive. While I liked the selection of templates they had, the drag and drop was very confusing to use.

Honestly, it was just so bad I just gave up and asked for a refund that same day.

Fast forward a month, and BuilderAll had a relaunch of their platform. They added a bunch of new features and revamped a bunch of things.

I didn’t join back up again right away, since I was more focused on promoting ClickFunnels instead.

But a few months later I signed up again for a new account to see what the new BuilderAll was all about.

And what I found was that the new BuilderAll was definitely an improvement over the older one. Yes, I think it still suffers a bit from trying to do too much.  But I saw a lot of potential to really making money promoting it as an affiliate.

It didn’t happen overnight.  It took me several months to finally figure out how I would promote BuilderAll successfully.

However one day, one of my Facebook friends pointed me to the Million Dollar Passive Income Challenge funnel and told me that it was his most successful and highest converting funnel.  But what hooked me was that it was the same funnel used by the top BuilderAll affiliate, Liam James Kay.

All I had to do to promote it was give people my link.  No setup necessary.

And that’s when I decided to seriously start promoting BuilderAll.

Part 1: What Are The Best Features of BuilderAll?

Cool Feature #1: Web hosting is part of the package

If having all the tools you need to build your business wasn’t attractive enough, you also have all your hosting needs taken care of as well.

So while the monthly cost of BuilderAll doesn’t rival that of most shared hosting plans (such as those from SiteGround), there’s still a nice chunk of savings to be had.

BuilderAll also focuses on speed optimization to ensure your website stays ahead of industry standards.

BuilderAll Web Hosting

Cool Feature #2: It really does have everything you need

Going into this platform for the first time I wasn’t expecting to see such a comprehensive set of tools.

Not only do you get your usual site building tools, but you also get funnel tools, email marketing, webinars, video tools, a course platform, SEO tools, social proof tools, analytic tools… and the list goes on.

Just check out the feature list on their homepage (me scrolling):

BuilderAll All in One Platform

Quite literally a dizzying number of ways to use this thing.

I mean, without going into the capability of each tool (more on that soon), this suite covers literally everything you could possibly need as an online business owner.

Cool Feature #3: Special attention for product launches

Ahh, this was an interesting find.

Clicking the bell icon from the dashboard opens up a “Launch Alert” popup with several questions about your upcoming product launch.

If you feel this out, you’ll get special attention during your launch period to make sure everything works as expected.

BuilderAll for Product Launches

Considering how crucial product launches are, this was a very welcome surprise and something I’ve yet to see in similar platforms.

Part 2: What I don’t like about BuilderAll

Annoying thing #1: It doesn’t work with existing sites

If you already went through the trouble of setting up a website, I’ve got some bad news.

Unfortunately, to benefit from the BuilderAll ecosystem and have all the tools within the platform work smoothly, you won’t be able to keep your current site.

Instead, you’ll have to use BuilderAll’s site builder to rebuild the site from scratch, which could easily be a deal-breaker for some.

We’ll be taking a look at the page builder later in this review.

Annoying thing #2: Many of the tools feel inconsistent

While BuilderAll’s dashboard area is a great example of how dashboards should look and feel, the same can’t be said for the individual apps.

It’s one thing not having consistency from the main dashboard going into the tools, but the differences are also felt from one tool to the next.

For example, here’s the transition from the dashboard into one of their apps:

BuilderAll Response Blog App    BuilderAll Inconsistent UI

Pretty big difference, right?

Now here’s a transition from that app into another app:

BuilderAll Inconsistent UI 2   BuilderAll Inconsist UI 3

Annoying thing #3: No live chat support

It’s not just the visual consistency but also the layout and workflow of these tools that change, which gives these apps a higher learning curve than perhaps is necessary.

I’m big advocate of live chat support. It’s so much more efficient than email and other ticket-based systems.

Unfortunately, BuilderAll clearly doesn’t feel the same way since they don’t offer live chat support.

*sad face*

Part 3: A Look Inside BuilderAll

The first thing you’ll see when logging into BuilderAll is your dashboard.

This is where you access the different tools within the platform, and despite dozens of potentially overwhelming tools to choose from, everything was actually very well organized in the sidebar.

BuilderAll Sidebar

This right here is key.

Being able to find what you need without wading through countless menus or simply guessing is part of what makes a great all-in-one… well, great.

Looking at the sidebar, I see 7 core categories:

  1. Builders — for your blog, landing pages and sales funnels
  2. MailingBoss — for building your email list and creating email automations
  3. Design — for creating product mockups and doing basic photo editing
  4. Videos — for creating animations and floating videos
  5. Apps — for various add-on functionality to enhance your website
  6. Webinar — for running scheduled, live and evergreen webinars
  7. Marketplace — for managing payments and affiliates

While there are a bunch of other tools to mention, the majority of what you’ll use will fit into either of these core categories.

Site/Page Builder

The ‘Builder’ module of this platform is a replacement for blog and page builders like Wix, or Elementor.

Opening up this section, it’s not entirely clear which of the 4 builders to use when creating your website.

BuilderAll Page Builder

This is where I felt tooltips, or some other form of explanation about each tool would have been appropriate.

Instead, I found myself jumping into each of the three page builders to get a feel for what they do.

Starting with the ‘Pixel Perfect’ builder, the first thing it asks you to do is select a page template:

BuilderAll PageBuilder Templates

As far as templates go, BuilderAll has dozens of great looking designs across all popular niches. (It even has landing pages specifically for sales funnels)

Many of the templates look similar in layout, so you may have to do a little more customization in some cases.

Clicking ‘Edit’ on any of these designs opens up the page builder where you can make changes.

BuilderAll Page Builder Editor


What’s interesting about the builder is that unlike popular WordPress page builders, this truly is drag-and-drop.

You can place any element to a specific point on the page just by dragging it with your mouse.

Here’s a demonstration:

BuilderAll Editor Drag and Drop

As for the rest of the page building experience, It was nice to see features like inline text editing, keyboard shortcuts and granular customization over elements.

The builder also features a pretty extensive list of elements to use on your page:

BuilderAll PageBuilder Elements

One thing it doesn’t have is responsive (or mobile) editing, and that’s where the other builders come into play.

While this might seem like a reasonable approach, it also means having to recreate the same pages in a responsive builder which is pretty inexcusable — especially when you consider that in 2018, most people browse on mobile.

For example, here’s what the responsive editor looks like on tablet mode:

BuilderAll Responsive Editor

This, for me, is probably the biggest drawback of using BuilderAll’s page builder and I feel combining these tools into a single builder is what’s ultimately needed.

Overall, while these aren’t the most sophistic page builders on the market, they still very simple to use and you should have no trouble building a professional looking site using this tool.

Email Marketing with MailingBoss

The email marketing module of this platform—called MailingBoss—is a replacement for tools like Aweber, MailChimp and ConvertKit.

This thing gives you up to 10,000 subscribers as part of your plan, and I get the impression it was once a standalone tool since it’s the only BuilderAll app with a branded name.

Anyways, let’s take a look at the MailingBoss interface:

BuilderAll MailingBoss

Right away, this one feels more modern than the other BuilderAll tools, and feels completely different to anything I’ve seen so far.

Creating a list simple, and the tool takes you through a setup wizard to configure all the usual settings.

BuilderAll MailingBoss Create List

The final step is to create your welcome email.

The email builder was easy to use and provided plenty of professional-looking template blocks to drag into the frame.

BuilderAll MailingBoss Email Editor

As for automations, those who’ve over from tools like ConvertKit or ActiveCampaign will hope to see something similar here.

Setting up a basic automation sequence goes through another wizard-like setup process, and this is where you’ll determine your targeting and segmentation rules as well. (Yes, tags are supported!)

BuilderAll MailingBoss Email Sequence

But what you’ll really want to get your hands on is the automation workflow builder.

This is where you can begin setting up more complex and dynamic automations for each individual subscriber.

Here’s what it looks like:

BuilderAll MailingBoss Automations

While all of this is impressive as part of a larger suite, it’s important to know that this isn’t going to compete with mainstream solutions and it isn’t nearly as flexible.

What you do get, however, is something that offers you all the typical functionality an online business owner needs. Nothing more, nothing less.

Overall, this is possibly the most visually appealing and feature-rich tool I tested from the BuilderAll suite.


The ‘Design’ module of this platform gives you tools for creating product mockups, building presentations, and a basic photo editor.

This Design Studio tool allows you to create mockups for digital products using things like phone, tablet and desktop displays, as well as boxes, street signs and more.

BuilderAll Design Studio

This tool actually reminds me of (free), and actually performs just as well at creating product mockups.

Next is the presentation builder:

BuilderAll Presentation Builder

Honestly, while this gets the job done, most people will probably opt to use PowerPoint, Keynote or even Google Slides (free) instead.

Finally we have the photo studio, which is essentially an online photo editor.

BuilderAll Photo Editor

This clearly isn’t going to replace Photoshop anytime soon, but it’s no doubt useful for standard photo editing.

Overall, the design tools offered here are pretty basic, but given the free alternatives available I don’t think these are the kinds of tools an all-in-one platform should be prioritizing.


The ‘Video’ module of this platform isn’t what you might expect. As in, it’s not a Vimeo or Wistia replacement. (Video hosting is already part of the landing page builder.)

Instead, you get tools to create either animated or floating videos, which are essentially video marketing tools.

The animation tool is a tad basic for my liking, especially considering that it’s primarily text-based.

BuilderAll Video Marketing

An interesting concept and something I can see being used by some people though I’d probably opt for the animation tools in Keynote or Google Slides to achieve the same result.

As for floating videos, this is a feature often found in video hosting platforms and it allows you to keep always keep the video in view on the page:

BuilderAll Floating Videos

This is a much more practical video tool, and one that many marketers will likely find valuable.

One thing that confused me about this one, however, was that it gives you an embed code to use on your page instead of allowing you to directly select a page on your site.

BuilderAll Floating videos embed code

Personally, I feel that all-in-one platforms should eliminate cases like this where users are required to add elements at the code-level.

Overall, it’s good to see BuilderAll thinking of video creators here, and I only hope they continue to produce more tools for this category.


The ‘Apps’ module almost feels like a ‘miscellaneous’ category as it contains a bunch of tools that don’t quite fit anywhere else.

That being said, many of these tools are feature-rich and could be a review by themselves, but I’d like to highlight a few of them here.

Here’s what we’re dealing with:

BuilderAll Apps

Many of these resemble tools you’d plug into an existing site for extra functionality, almost like native WordPress plugins.

For example:

When you consider that some of these replace the need for otherwise expensive solutions *cough* Proof, you quickly start to realize the cumulative value.

BuilderAll social proof

From a technical standpoint, some of these tools would take a considerable level of experience to set up without using BuilderAll.

A good example of this is an LMS—or learning management system—which often has to integrate with video host, membership plugin, shopping cart, and email marketing software.

Of course, BuilderAll allows you to install their ‘E-Learning’ app without having to worry about any of those things.

BuilderAll eLearning

So while most of these apps (including the e-learning tool) may not rival market leaders, they do work straight out of the box which saves a ton of potentially wasted time and frustration.

I’d consider that a very reasonable trade-off for the less tech-savvy entrepreneur.


The ‘Webinar’ module allows you to broadcast live video to your audience.

Webinars are still being used by top marketers to promote their products online, and the cost of webinar software can easily run into the 4-figures a year.

As you can imagine, I was excited to see how BuilderAll’s solution compares to the likes of WebinarJam and Demio.

Here’s what the setup screen looks like:

BuilderAll Webinars

The navigation on the side acts like a wizard, and you would need to go through each of these to fill out the required information.

One thing I noticed was that this tool isn’t using “live” webinars by default. It’s something you need to enable.

BuilderAll Live Webinars

The other option is to use pre-recorded video and pretend that it’s live.

BuilderAll even gives you some additional tools to make it look more convincing, such as “ghost users” who leave custom comments throughout.

BuilderAll Ghost Users

I realize this is something that breaks moral boundaries for most people, but it’s there if that’s a route you wish to take with your marketing.

You can also set this up as an “on-demand” webinar, also referred to as a “just in time” webinar on other platforms.

BuilderAll Just in Time Webinars

The only issue I had, and this goes back to the floating video as well, is that you need to copy codes in order to embed them into a page.

Again, not a deal-breaker, but I feel they could be utilizing the integration between these tools a little better.

In order to embed the webinar on a page, I used BuilderAll’s site builder to create a standalone page along with the drag-and-drop webinar element.

After putting in my embed code, my webinar player appeared:

BuilderAll Webinar Player

This is what my visitors will see when they visit a page, and they can join the webinar as well as leave comments throughout.

Now, in this case, I chose to do a live webinar which means nothing will actually show unless I’m doing a live broadcast.

Broadcasting can be done from the webinar setup screen, and you share either your webcam or your desktop.

Overall, I was as actually impressed with how capable this webinar tool is given that it’s such a small subset of a much larger product.


The ‘Marketplace’ module is where you manage the money side of things, including setting up payment processors and managing affiliates.

This is ties into whatever you’re selling from your BuilderAll site, whether that be digital products, consulting, live training or anything else.

Here’s what it looks like:

BuilderAll Marketplace

The first thing it will ask you to link a PayPal account. (If you don’t use PayPal, this could be a problem)

Recruiting affiliates to sell your products can be a powerful way to increase revenue without any upfront cost.

And having the ability to do this as part of the BuilderAll suite is actually breaking the boundaries of what I thought was possible at this price point.

BuilderAll Affiliate Dashboard

Finally, as the name suggests, you have the BuilderAll marketplace which puts your website and products in front of the BuilderAll audience.

You can also use this marketplace to find products from other BuilderAll users, and request to become an affiliate.

This is a great way to find suitable offers and have them sync up with your website through the same platform.

BuilderAll Affiliate Marketplace

Overall, this is just scratching the surface of what’s possible through the marketplace, but it gives you an idea of the direction BuilderAll is taking here.

Part 4: BuilderAll Pricing

BuildAll has 3 different pricing plans.

I found it somewhat difficult to wrap my mind around what’s in each plan, since their pricing page includes so many different features for each.

The cheapest is called Web Presence, and it costs $9.90 per month. It basically lets you connect 1 domain to the platform and you’ll be missing access to some of the apps.

The middle tier is called their Digital Marketing plan and it’s $29.90 per month and it gives you access to all the main BuilderAll features.

Finally, the most expensive plan is called Builderall Business which is $49.90 per month. You get everything from the Digital Marketing plan, plus access to a bunch of extra trainings, sales funnels and allows you to promote BuilderAll as an affiliate.

Final Thoughts

Is BuilderAll the best sales funnel tool out there?  No, probably not.  Honestly, I feel that ClickFunnels is better in many cases.

But if you can’t afford the high price tag of ClickFunnels, then BuilderAll is still a really nice, affordable alternative.  Promote the Million Dollar Challenge funnel like I’m doing and you can easily make your money back and more in just a short time.

Even the highest tier BuilderAll Business plan is extremely reasonable, so it can definitely fit within any budget. And it’s much, much cheaper than getting access to all these tools separately.

If that sounds like you, then go ahead and give BuilderAll a try.

Try BuilderAll Today

BuilderAll Bonuses ($17,776.95 Value)

Did our BuilderAll review get you interested in signing up for BuilderAll?

Why not get some extra help to start your BuilderAll journey with these exclusive BuilderAll bonuses.

BuilderAll Bonus

Here is what you will get:

  • Bonus #1: Unlimited Email/FB Chat Support ($997 value)
  • Bonus #2: Tier5 Mega Software Bundle + Bonus Rights – Get personal access to 6 softwares plus the rights to use them as part of your own bonus offer.  ($15,984 value)
  • Bonus #3: Lifetime Recurring Affiliate Programs List White-Label Rights ($297 value)
  • Bonus #4: Million Dollar Ad Swipe Library White-Label Rights: Get the exact Facebook ads that 40 of the top internet entrepreneurs are running right now. ($197 value)
  • Bonus #5: Group Convert account to automatically collect FB Group member leads. ($197 value)
  • Bonus #6: Access to Bonus Vault with over 40 bonuses you can use for your own promotions ($97 value)
  • Bonus #7: Free copy of DotCom Secrets book ($7.95 value)

By grabbing my bonuses, you will save yourself so much time and provide a ton of extra value with a minimal amount of effort on your part.  I guarantee they will help you achieve better success with promoting BuilderAll as an affiliate.

Take a look at my BuilderAll bonus page for more details on the above bonuses and how to get them.

BuilderAll Pros

  • All packages are inclusive of hosting
  • Drag and drop site builder for landing pages and sales funnels
  • Complete email marketing software with tagging + automation
  • Offers a feature-rich webinar platform
  • A myriad of apps to enhance your site and marketing funnels
  • Sell digital products such as courses or consulting
  • Payment processing and affiliate management
  • Marketplace to sell your products and find relevant affiliate offers
  • Reporting and tracking tools
  • Unbeatable price point for the number of tools included

BuilderAll Cons

  • The interface inconsistent throughout the platform
  • Few design and video marketing tools available
  • Some apps have a higher learning curve
  • No live chat support
  • No individual app would stand up to mainstream competitors
Affiliate Disclaimer: I hope you enjoyed our BuilderAll review. Please note that some of the links inside this article may be affiliate links for BuilderAll. That means that if you click on one of the links and sign up, we may get an affiliate commission for it. If you do happen to click, we really appreciate it! Any money we make keeps this site running smoothly and allows us to keep producing these high-quality reviews.
About Chris Fong

Chris Fong is a blogger and a 6 figure a year affiliate marketer. He enjoys helping others learn about different marketing tools and helping people achieve success online.

  • Maya says:

    Hey Chris, helpful review. Just one Q: why did you strike through ConvertKit? Is Mailingboss different to ConvertKit?

  • >