Email marketing should always play an important role in your business. It will often grow to become your most reliable traffic source and the best way to cultivate a relationship with your readers. Your email list is a long term asset, that you need to consistently invest your time in and treat carefully.
That is why picking the best email service provider (ESP) for your email marketing is extremely important and you should do some extensive research before deciding on the one you want to go with.
Any decent ESP will enable you to manage your email lists, collect emails, and send out both manual and automatic email blasts. You will also need to make sure that any emails you are sending out are reliably landing in your subscriber's inbox and your chosen service should provide responsive support in case anything goes wrong.
Another important consideration are marketing automation capabilities. Automations can greatly improve your ROI when done correctly and it's important that you pick and email service provider that supports this.
There are many different services out there, and it can be a challenge to figure out which one is the best for your business.
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