Building Customer Loyalty

Why do people buy an iPhone? Why do people prefer shopping on Amazon? Why do a large percentage of internet users prefer to use Google? Why do Ford fans buy Ford only? Why do Nikon enthusiasts prefer Nikon cameras and lens? Why do people stick with specific brands and names when it comes to … [Read more...]

Reasons Why Businesses Need to Build a Strong Presence on Social Media

Social media is an outstanding tool for businesses, and can actually be one of the most valuable assets for any business - big or small. Why is this so, we shall soon see. A few days back, we did a post on this blog on how businesses can develop an effective social media strategy. And while … [Read more...]

App Store Optimization: The ‘What’, ‘Why’ and ‘How’

'SEO for smartphones' is probably how I would describe App Store Optimization. App Store Optimization is a relatively new discipline. While the concept of 'optimizing apps for different app stores' only came to the fore after the launch and emergence of cellular and non-cellular app stores, … [Read more...]

6 Big Brands and How They Use Their Facebook Pages

Facebook of course is, by far and wide, the most popular social networking website out there, and the statistics are just amazing; they pretty much speak for themselves: over 1 billion registered users (that's 1 in every 7 people on the earth!), with over half-a-billion active users! Which is why … [Read more...]

Best Practices For Choosing Domain Names

From a small-business standpoint, the importance of a domain name - or a good domain name for that matter - simply cannot be overstated. In fact, starting a small business by establishing a strong presence on the internet is extremely important, if not crucial! A good domain name allows you to … [Read more...]

Affiliate Marketing 101

One of my first posts on affiliate marketing in what will be a series of posts on affiliate marketing on this blog, and I’ll try to cover the basics of setting up a successful affiliate marketing business in this. I intend to cover many other topics related to affiliate marketing in successive … [Read more...]

Call to Action: Best Practices for Businesses

Simply put, CTA – short for a Call to Action – is a marketing term that refers to some sort of a graphic, text, sound or something else that prompts a user or a visitor to take an action on your business website, or interact with your website in a way you intended them to. CTA is typically an … [Read more...]

6 Rock-solid Ways to Make Money through Blogging

Today, we see a lot more people turning to the internet to make their living and earn their livelihoods than we ever have. And why not, since there are some fantastic ways of making money online, especially if you have a blog. Blogs are pretty easy to monetize – provided you know some of the … [Read more...]

10 Effective Twitter Strategies for Businesses

Twitter is an outstanding tool for individuals and businesses alike. With the passage of time, more and more businesses are turning towards Twitter to market themselves, get more exposure, generate leads, drive sales, ad provide customer support. Here are a few strategies that businesses can use … [Read more...]

10 Reasons Why Business Blogs and Websites Should Use WordPress

There’s a reason why Wordpress is the most popular CMS out there, and the content-management-system-of-choice of millions of blogs and websites out there! In the years gone by, in order to get a website up, you usually had to hire a designer and pay him or her bucket-loads of money to design a … [Read more...]