Building Customer Loyalty

Why do people buy an iPhone? Why do people prefer shopping on Amazon? Why do a large percentage of internet users prefer to use Google? Why do Ford fans buy Ford only? Why do Nikon enthusiasts prefer Nikon cameras and lens? Why do people stick with specific brands and names when it comes to … [Read more...]

Reasons Why Businesses Need to Build a Strong Presence on Social Media

Social media is an outstanding tool for businesses, and can actually be one of the most valuable assets for any business - big or small. Why is this so, we shall soon see. A few days back, we did a post on this blog on how businesses can develop an effective social media strategy. And while … [Read more...]

App Store Optimization: The ‘What’, ‘Why’ and ‘How’

'SEO for smartphones' is probably how I would describe App Store Optimization. App Store Optimization is a relatively new discipline. While the concept of 'optimizing apps for different app stores' only came to the fore after the launch and emergence of cellular and non-cellular app stores, … [Read more...]

6 Big Brands and How They Use Their Facebook Pages

Facebook of course is, by far and wide, the most popular social networking website out there, and the statistics are just amazing; they pretty much speak for themselves: over 1 billion registered users (that's 1 in every 7 people on the earth!), with over half-a-billion active users! Which is why … [Read more...]

Inspirational Sales Quotes

Motivation and inspiration are two of the key elements to be successful in sales. I know because I’ve worked in sales (insurance, to be precise) for a couple of years (been there done that, in other words), and I know that more than anything else, you need that extra bit of motivation, impetus and … [Read more...]

Business Plans for Entrepreneurs 101

Wikipedia defines a business plan as a ‘formal statement that contains a set of business goals, reasons an entrepreneur believes those goals are attainable, and how he or she thinks they can be achieved. You could say that a business plan is a ‘written form of a business’. It is usually a 25-30 … [Read more...]