Case Study: How NOT to Do Customer Service

'Customer is king' and 'it is essential to put the customer first' are just some of the concepts which underline the importance of good customer service. Indeed, your customer is perhaps the most important business asset: if you don't have any, your business will cease to exist - it's as simple as … [Read more...]

EdgeRank and How To Maximize Reach on Facebook

A few days ago, we spoke about the importance of businesses building a strong social media presence. Facebook, of course - with it's 1 billion+ users and more than half-a-billion active users - has the highest appeal for businesses, and remains the focal point for many businesses and corporations … [Read more...]

Building Customer Loyalty

Why do people buy an iPhone? Why do people prefer shopping on Amazon? Why do a large percentage of internet users prefer to use Google? Why do Ford fans buy Ford only? Why do Nikon enthusiasts prefer Nikon cameras and lens? Why do people stick with specific brands and names when it comes to … [Read more...]

10 Solid Ways to Increase Your Productivity

"Productivity is being able to do things that you were never able to do before." - Franz Kafka "Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort." - Paul J. Meyer Personal productivity is an important part of your … [Read more...]

App Store Optimization: The ‘What’, ‘Why’ and ‘How’

'SEO for smartphones' is probably how I would describe App Store Optimization. App Store Optimization is a relatively new discipline. While the concept of 'optimizing apps for different app stores' only came to the fore after the launch and emergence of cellular and non-cellular app stores, … [Read more...]

Best Practices For Choosing Domain Names

From a small-business standpoint, the importance of a domain name - or a good domain name for that matter - simply cannot be overstated. In fact, starting a small business by establishing a strong presence on the internet is extremely important, if not crucial! A good domain name allows you to … [Read more...]

Affiliate Marketing 101

One of my first posts on affiliate marketing in what will be a series of posts on affiliate marketing on this blog, and I’ll try to cover the basics of setting up a successful affiliate marketing business in this. I intend to cover many other topics related to affiliate marketing in successive … [Read more...]

Cloud Computing for Businesses: All You Need to Know and More

Cloud computing is a relatively new technology, but has gone on to become one of the hottest buzzwords around since its emergence in the last couple of years. The fundamental idea behind cloud computing is simple: a ‘cloud’ is essentially a cluster or a bunch of different computers and computing … [Read more...]

Why It Is Essential to Put Customers First (and How Organizations Do It!)

“If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.” – Ray Kroc. Raymond Albert Kroc, aka Ray Kroc, is of course the man behind the massive success a little fast-food chain known as McDonald’s! He is … [Read more...]

How to Have the Best Human Resource Working For You

Finding valuable human resource is tough. Keeping them in your organization, even more so! Make no mistake, as a business owner, good or valuable human resource is one of your most important assets. If you have capable and highly-motivated people working for you – if you can have great people … [Read more...]

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