The Customer is Always Right! .. Or Is He?

'The customer is king' and 'customer is always right' are just a few of the commonly-used and oft-thrown-around terms in business. Such business concepts stress upon the fact that it is essential to put the customer (and his needs) first, and that it is never a good idea to disagree with a customer … [Read more...]

Building Customer Loyalty

Why do people buy an iPhone? Why do people prefer shopping on Amazon? Why do a large percentage of internet users prefer to use Google? Why do Ford fans buy Ford only? Why do Nikon enthusiasts prefer Nikon cameras and lens? Why do people stick with specific brands and names when it comes to … [Read more...]