Sending out broadcast emails and setting up autoresponder series is something every small business should be doing. Which is why having a reliable email service provider (ESP) in your toolbox is so important.These days, all ESPs can handle these basic capabilities. So what I personally look for in a … [Read more...]
The Best Email Marketing Automation Services for 2016: GetResponse, ConvertKit, ActiveCampaign or Drip?
September 5, 2016 by 2 Comments
Marketing Automation 101: Creating a Cart Abandonment Workflow
August 3, 2016 by Leave a Comment
If you sell a product or service online, you are losing money everyday. This is from a concept known as cart abandonment. These are visitors to your site that end up on your checkout page, but don't actually order. Baymard Institute tracked 33 different studies and found that 68.63% users … [Read more...]
Wishpond Review: The Do Everything Lead Generation Tool
July 8, 2016 by Leave a Comment
Email marketing and lead generation are essential for running a successful online business these days. But to make it all work, you need to have certain pieces in place. For example you might use ActiveCampaign to collect leads and send out emails. Perhaps you have a LeadPages account to … [Read more...]
Which Email Popup Optin Tool Should I Use? SumoMe, LeadPages, Optin Monster, Bloom or Thrive Leads?
April 6, 2016 by 1 Comment
I think we can all agree by now, that email marketing is one of the best marketing channels to master to create a successful website. Not only will it become one of your best traffic sources, but it will likely drive the most sales for you as well. Plus it's not subject to the whims of random … [Read more...]
SumoMe Review: Free Tools to Grow Your Email List
December 25, 2015 by 4 Comments
In my last few posts, I've been stressing the importance of building an email list. It should be the primary focus of any small business. Your first step is to start collecting emails. That means investing in an autoresponder and deciding how you want to start growing your list. SumoMe … [Read more...]
Multiply Your Email Optins Using Content Upgrades
November 19, 2015 by Leave a Comment
Have you started collecting emails on your site yet? If you have, then more than likely you've gone the traditional route and added a popup or stuck an opt-in form on your sidebar and tried to collect emails that way. Maybe you even went the extra mile, and created a lead magnet similar to … [Read more...]
What is the Best VPS Hosting for 2015?
October 2, 2015 by 3 Comments
There may come a time when your small business outgrows your current shared hosting setup. And that’s a good thing. Give yourself a pat on the back. You are now getting enough traffic to warrant upgrading your web hosting plan to support it. If your site is running a WordPress blog, … [Read more...]
10 Qualities of Highly Successful Entrepreneurs
October 2, 2015 by 4 Comments
Let’s begin with a question: Are successful entrepreneurs born or developed? Entrepreneurs are some of the most multi-talented and diverse people out there. A successful entrepreneur puts on many different hats at the same time – he’s a project manager, a risk-taker, an accountant, a … [Read more...]
Why I use Clicky Instead of Google Analytics
September 22, 2015 by 6 Comments
As a site owner, it is critical to track of how your site is performing by using some sort of web analytics service. By doing so, you can see how many visitors your site is getting, where they are coming from, and what your most popular content is. All this is crucial in helping you to making … [Read more...]
99Designs Review: Why You Should Crowdsource Your Next Design
September 7, 2015 by 3 Comments
As a small business owner, your brand cannot be overlooked. It's the first impression that you will make on your potential customers, so it's important that you get it right. Unfortunately, coming up with the right image for your brand is hard. Especially if you lack the creativity or the … [Read more...]