Review: Eliminate Writers Block Forever?

Do you want more sales and leads, but struggle to write high converting copy?

Yes, you can get better at it through learning and practice.

However, it takes hard work and practice to get yourself to a level where you can write copy that consistently grabs people’s attention.

But what if there was a shortcut that would help you write better copy faster? Review

Last updated: Mar 21, 2021
First Published on: March 21, 2021
Product Rating: 4.6 / 5.0

tl;dr Summary is a unique tool that uses AI algorithms to automatically create high-converting copy with a click of a button.

Visit the website

That could help you avoid the dreaded writer’s block whenever you start staring at a blank page.

This is where comes in.

It’s an innovative new web app, that uses AI to quickly write proven, high converting copy for better conversions and higher ROI.

(It even helped me write this intro paragraph)

In this review I’m going to show you how this software works, and all the ways it can help your business. logo

Here’s what I’m going to cover:

If you’re ready to purchase already, feel free to skip to the end of this review and grab our bonus package. Bonus Bundle

Take the 5-day Free Trial and get 10,000 free words

What Is

What Is, founded in 2020 by Dave Rogenmoser and Chris Hull, is an AI-powered copywriting software for quickly spitting out usable web-based copy for emails, websites, ad copy, SEO, and much more.

If Dave’s name sounds familiar, he is also the founder of Proof, which was one of the first social proof apps.  So this isn’t his first rodeo!

The software is based on the GPT-3 technology, a deep learning language model that produces human-like text, on-demand. As the name suggests, this is the third iteration of the technology, and it’s gotten scarily good.

Within their platform, refers lovingly to this AI technology as “Jarvis”  — a likely reference to The Avengers  — allowing you to generate unique text every time you run it.

Fun fact: Every word on their homepage was written by their own AI.

Who Is For? is a writing tool, so if you’re someone who needs regular copy for your business, this is right up your alley.

In particular, excels at short passages of text, such as headlines, bullet lists, short product descriptions, article introductions, video hooks, SEO meta descriptions, and virtually anything else of that nature.

But if you’re looking to replace human writers entirely, (and GPT-3, for that matter) isn’t quite there yet.

This software is best used in parts to supplement a writing project, and, as mentioned, still requires a human touch in many cases — either for fine-tuning or to expand further on a concept or idea.

It’s also great for writers who often experience the infamous writer’s block, as you can generate multiple passages of text to spark ideas on which way to take your writing.

What Are Some Of My Favorite Things About

Cool thing #1: You have full control over the tone

Getting an AI to write a readable sentence is one thing, but asking it to do so using a specific tone adds a whole ‘nother layer. gives you complete control over this aspect of the writing.

After choosing a template (more on that later), you can specify the tone before generating the text. Not only that, but there is seemingly no limit on what you can write in this field. Tone of voice

This is because the AI itself is able to interpret the preferred tone of voice based on the adjective you use. gives you some ideas, such as witty, professional, funny, angry, sarcastic, excited, and dramatic — but you can write pretty much anything you want for some interesting results.

For example, below is a series of AI-generated sentences with the tone voice set to “Morgan Freeman”.

AI-generated sentences with the tone voice

Cool thing #2: It can improve your existing content

As you’ll see throughout this review, there are a number of different use-cases for generating content with

One of the most unique, however, is rewriting existing content.

The ‘Content Improver’ template will take a passage of text and spit out variations of it, often making improvements to the choice of wording, sentence structure, and tone (based on your tone preference).

For example, see how it rewrote this section:

Content Improver

This can be helpful in a few ways.

  • You have a short section or paragraph that doesn’t sound quite right
  • Your writer is a subject matter expert but has trouble nailing the right tone
  • Your writer is a non-native English speaker and needs help with grammar
  • You took notes and need to convert them into a more readable passage

To address the elephant in the room, this could also be used for unethical reasons, like rewriting articles from other websites and passing them off as your own (which we don’t condone, obviously).

Cool thing #3: The Facebook community is awesome

For such a new app, already has a really great community around it already.

Inside the private Facebook group you’ll get standard stuff like the latest product updates, people looking for help, and new feature requests.

But what really stands out to me, are all the members doing cool and interesting things with the software.

For example, there’s a complete and very detailed tutorial on using Jarvis to help you write an entire book and getting it published on Amazon in the group.


Another really interesting post was this one by Dan Kurtz.  It’s a totally in-depth walkthrough, that ties together various tools together with to do Youtube marketing.


It’s very interesting, and something I might even try myself.

There may also be an occasional cat meme, but I make no promises.

What Are The Annoying Things About

Annoying thing #1: It falls short when producing longer text

Browsing through the template library for the first time you will find that almost all of them are for short blocks of text.

In fact, many of them are tailored for 1-sentence outputs. These include things like blog post titles, photo captions, persuasive bullet points, email subject lines, and video titles.

Only a handful of templates dared to go bigger, and the more I used, the more I tried to squeeze from the AI, the clearer it became why…

It’s just not good enough…yet. It relies on user inputs to such an extent that once it no longer has any seed content to work with, it starts to build from its own output.

Here’s an example from the ‘Creative Story’ template:

Creative Story

This is a great demonstration of how a longer passage of text can quickly become incoherent, with parts of the same story having little to no connection.

And it brings me to my next point…

Annoying thing #2: It still requires a human editor

If you were hoping to push a button and get publish-ready content every time, then you will be disappointed.

Yes, AI-generated content is the best it has ever been, but as you’ll see throughout this review, it’s still not reliable enough to use as-is in most cases.

That’s not to say you won’t occasionally get the perfect piece of copy from, because you will — especially for one-liners and very short passages of content.

But the truth is, most of the content you produce with a platform like this will need to be vetted and likely edited before going live.

If you have those proper expectations, then you can start using it to its full potential.

Testing Out

The actual web app is fairly simple.  When you log in to your account, you will the two main tabs you will interact with most in the software, Templates and Content.

Here’s a closer look at them:

Content Templates

Content Templates

Templates are the set of rules that Jarvis operates within, allowing you to narrow down the length, style, and language of the content it outputs.

Each template represents a particular use-case — such as generating text to describe a product, crafting high-converting Adwords headlines, or even suggesting photo captions for Instagram.

Let’s test this using some of the templates.

Test #1: The Blog Post Intro

The ‘Blog Post Intro Paragraph’ template is as simple as it sounds; it helps you write the opening paragraph of an article or blog post.

Now, regardless of which template you pick, you’ll always need to give Jarvis some basic information before it can generate the relevant text.

The Blog Post Intro

In this case, it needs the company or product name, target audience, blog post title, and the preferred tone of voice. With this filled in, you can click to generate multiple variations of text based on the template you selected.

Note: You can change the number of variations it spits out, which can be useful for conserving the usage limits on your account.

Here’s what I got back:

Blog Post Intro Paragraph

Before talking about the quality of the output, I first wanted to make sure this was actually unique text and not just pulled from existing content. That’d be outright plagiarism, of course.

So I took to Google, quotes in hand, comparing some of Jarvis’s work against the rest of the internet. I was relieved to see no matches.

Testing the writing

So what about the text itself?

Well, take this passage, for example:'s generated passage

From a technical standpoint, the writing is flawless. It uses a casual, conversational writing tone, it’s void of fluff and it even gives an analogy to help the reader understand.

The problem, however, is that it’s not an entirely accurate description of what does — because it doesn’t analyze content in real-time, and only a handful of templates suggest changes based on existing text.

The same goes for this passage:'s generated passage

It’s equally well written as the last, but no legitimate reviewer would describe as a Facebook ad optimization platform.  It actually does so much more than that.

These generated passages are still perfectly usable with some tweaking, but I think this highlights why human editors are still needed.

Test #2. The Product Description

The ‘Product Description’ template writes a paragraph of text to describe a company, product or service, to be used on websites, emails, and social media.

As before, you’ll need to feed it some information before generating the text.

The Product Description

For this template, Jarvis needs a barebones description to learn from, though this can be as little as a single sentence.

For the tone of voice, I chose to go with a ‘professional’ tone for this one. Not only to test different facets of the AI, but also because it felt more appropriate for describing a product.

Here’s the end result:

Product description in professional tone

This time we have a bit more to analyze in terms of length, and there are definitely a few interesting elements to tackle.

First of all, each output takes a wildly different approach in terms of describing the product, which speaks to the importance of generating multiple outputs when using

For example, the first one starts by describing what a sales funnel is before talking about the benefits, and the other gets straight into benefits with the assumption that the reader already knows what a sales funnel is.

Secondly, the perspectives are different. One talks about ClickFunnels as their own service, while the other sounds like a third-party description — using phrases like “with their powerful-funnel builder”.

Finally, let’s talk about the actual generated description.

the actual product description

Once again, the writing itself is perfectly passable, but from a technical standpoint, I would say this is a weaker result compared to the last.

For example, the description shown above chose to format itself using what appears to be very long bullet points and only 2 of them at that. The points also lack consistency, with only the second bullet describing a feature of the product.

I would’ve liked to see take this further and produce a more comprehensive list of features.

The second attempt starts much stronger:

the product description ditched the bullet-list structure for this one, and I would say it ended up being a more acceptable representation of the platform.

There are still a few quirks, however, such as the unnecessary use of “that”, overuse of ellipses (…), and a final sentence that’s so out of place it didn’t even bother to finish itself.

Overall, you can clearly see some weaknesses in the technology as you start to scale up in length, but it’s still much faster than writing from scratch.

In fact, if I was actually going to use these descriptions, I would probably generate a few more variations and merge them together in a way that takes the best sentences from each.

Test #3. The Blog Post Outline

The ‘Blog Post Outline’ template creates a simple list-based outline for how-to and listicle articles.

This can be used to help plan articles for writers, or yourself.

The Blog Post Outline

All you do is propose a title for the article, using a number to suggest a specific number of items for listicles.

Jarvis then pieces together some talking points that could (hopefully) be used as a structure for the article.

For this one, I went with a list of 7 ways to drive traffic to a blog, using a professional tone of voice for the output.

Here’s what I got back:

The Blog Post Outline

I wasn’t really sure what to expect here, but I was pleasantly surprised.

Many of the suggested points would make sense in an article like this, and it was smart enough not to repeat the same points with different wording.

Here’s a closer look at the first output:

Thr blog post outline output

Could I write an article using this outline? Definitely.

If I had to nitpick, though, I feel some of these points miss key industry terms when describing the process.

For example, I could translate the list as follows:

  1. SEO
  2. Great content
  3. Social media
  4. Guest posting
  5. List building
  6. Giveaways
  7. Cross-promotion

Interestingly, the second output produces some of the same suggestions, but also a few different ones:

The blog post outline second output

If I was to actually use something like this to outline content, I’d opt to generate more points than I needed so I could cherry-pick the best ones.

Of course, given the nature of the template, it wouldn’t work for more in-depth articles, such as ultimate guides — but it offers enough for simple, structured content like this.

Overall, I think this one has the potential to save a lot of content creators a fair bit of time.

Test #4. The Creative Story

The last test will be using the ‘Creative Story’ template, as it generates even more text than the previous two templates.

It’s also the newest template and currently still in Beta.

The Creative Story

Like the previous templates, you’ll need to provide some information so Jarvis has a focal point to work with.

The main thing you need is a plot… or at least the basis of a plot.

I decided to go with a success story about me growing a hobby blog to a million visits per month (I wish!), as it’s something that could theoretically be used in marketing material.

I also felt an “excited” tone was the most appropriate to go with in this scenario.

Here’s how it came out:

The creative story output

As anticipated, the results of this one were even more interesting.

It seems the more you demand of Jarvis (and the underlying GPT-3 technology), the more you start to understand how it “thinks”.

Let’s take a closer look at the first passage:

The creative story first result

You can see that it understood “growing a blog” as a positive achievement, and even went as far as using a relevant channel like Facebook to announce it.

So far so good.

But then Jarvis decided to write 1 million as “1000k”, which I think most people would agree sounds a little… odd. It’s certainly not something you would expect from a human writer.

Finally, if you’ve ever used Facebook, you’d know that “writing big letters across your profile picture” isn’t something people do on the social media platform, and I’m pretty sure it’s not a natively supported feature.

The second passage uncovers even more:

Creative Story

Here you can see the AI understands that a blog is a type of website or at least part of one. It also draws a correlation between growing bigger and running out of ideas, which is entirely feasible.

But then, unfortunately, it goes off the deep end. Adding games to a blog? Posts being crammed together? Fifty updates a day?

It just doesn’t add up.

For me, this one is a write-off and it shows the technolog still a ways to go for long-form AI-generated content.

Content Library

Every time you generate output from a template, it gets stored as part of that template’s interface.

Sure, you can dig around until you find the exact template you used and the exact passage you wanted, but there’s a better way.

The ‘Content’ tab.

The ‘Content’ tab

This tab is a collection of every piece of text generated using the templates from the day you started using it, in the order they were created.

In the corner of each entry, you’ll see the template that was used to generate the text. You’ll also see a star icon to favorite specific passages if you plan on coming back to them later.

You can then view all your favorite passages using the filter:

The favorite passage

Of course, you can also click any entry to see the full version.

Doing so opens up a few new options, including copying the text to your clipboard, jumping straight into the associated template, or seeing the exact inputs used to generate the text.

There’s also a handy search feature in the Content interface:

the Content interface

Considering how many outputs you’re likely to have over just a few weeks of use, this is an invaluable tool for tracking down the right text at the right time.

And that’s all there is to it. Pricing

So how much is it going to cost you to use

The base plan is $29 per month, and that lets you generate up to 20,000 words.  You also get 10 team seats so you can actually add VA’s or other team members to collaborate with you.

If 20,000 words per month isn’t enough for you, then the pricing scales up with the more words you generate.  The next level up is 35,000 words for $49 a month for example.  And the price goes higher from there.

The important thing to keep in mind that every time you click the Generate button in a template, all the “words” that Jarvis spits out will count against your limit.

And also, unused word credits don’t roll over.  So if you don’t use your monthly credits then you lose them.

But on the other hand, David has been very generous with giving out bonus credits.  I’ve already collected 20k bonus credits since I’ve signed up.  And these bonus credits do carry these over until you use them. also offers a 5-day trial to test out the service.  You get a free 10k words to use when you take the trial

Final Verdict

Yes, is not perfect.

Sometimes the results could use improvement and you will need to tweak the content to make it work for you.

But I’m still super impressed by what the tool can do already. And it’s improving day by day.

If you’re a marketer then there are so many places where you can use good copy. It could be on your blog or various social media posts. Or you could use it for your YouTube video descriptions or ad copy.

Whatever it is, will be your helpful companion to save you time and make your life easier.

And with it, you might never experience writer’s block again.

Take the 5-day Free Trial and get 10,000 free words Bonuses

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Then reach out to me using this contact page and I’ll respond back to you with your bonuses within 24 hrs. Pros

  • Dozens of templates for different types of copy
  • Generate multiple variations from the same prompt
  • Granular control over the tone of the copy
  • Ability to output copy in other languages
  • Full historic record of all generated text
  • Academy Learning portal to get to grips with AI-written content
  • Live chat support (that may or may not be human)
  • Reasonably priced starting at $29/month Cons

  • Not great for longer passages of text
  • Still needs a human editor in many cases
  • Results can be mixed (depending on the inputs)
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About Lewis Parrott

Lewis is a writer and SEO nerd based out of Southeast Asia. He spends most of his day churning out internet marketing related content from his laptop. Believe it or not, he also has a girlfriend.