For a business or a brand, social media presence is of the utmost importance. However being on social media is only one part of the story, actually engaging your audience is a completely different task, and a big one in itself! Social media engagement is essential when it comes to being … [Read more...]
How to Build Your Business and Brand’s Authority
July 24, 2013 by Leave a Comment
Small and medium businesses often struggle when it comes to building their business and brand authority. The problem stems from the fact that there small businesses are usually the proverbial 'small fish in a big pond' - the larger, more established businesses, or the 'big fish' in other words, are … [Read more...]
Case Study: How NOT to Do Customer Service
April 27, 2013 by Leave a Comment
'Customer is king' and 'it is essential to put the customer first' are just some of the concepts which underline the importance of good customer service. Indeed, your customer is perhaps the most important business asset: if you don't have any, your business will cease to exist - it's as simple as … [Read more...]
EdgeRank and How To Maximize Reach on Facebook
April 25, 2013 by 1 Comment
A few days ago, we spoke about the importance of businesses building a strong social media presence. Facebook, of course - with it's 1 billion+ users and more than half-a-billion active users - has the highest appeal for businesses, and remains the focal point for many businesses and corporations … [Read more...]
Building Customer Loyalty
April 20, 2013 by 1 Comment
Why do people buy an iPhone? Why do people prefer shopping on Amazon? Why do a large percentage of internet users prefer to use Google? Why do Ford fans buy Ford only? Why do Nikon enthusiasts prefer Nikon cameras and lens? Why do people stick with specific brands and names when it comes to … [Read more...]
Reasons Why Businesses Need to Build a Strong Presence on Social Media
April 15, 2013 by 2 Comments
Social media is an outstanding tool for businesses, and can actually be one of the most valuable assets for any business - big or small. Why is this so, we shall soon see. A few days back, we did a post on this blog on how businesses can develop an effective social media strategy. And while … [Read more...]
App Store Optimization: The ‘What’, ‘Why’ and ‘How’
April 2, 2013 by Leave a Comment
'SEO for smartphones' is probably how I would describe App Store Optimization. App Store Optimization is a relatively new discipline. While the concept of 'optimizing apps for different app stores' only came to the fore after the launch and emergence of cellular and non-cellular app stores, … [Read more...]
Best Practices For Choosing Domain Names
March 30, 2013 by 3 Comments
From a small-business standpoint, the importance of a domain name - or a good domain name for that matter - simply cannot be overstated. In fact, starting a small business by establishing a strong presence on the internet is extremely important, if not crucial! A good domain name allows you to … [Read more...]
Affiliate Marketing 101
March 21, 2013 by Leave a Comment
One of my first posts on affiliate marketing in what will be a series of posts on affiliate marketing on this blog, and I’ll try to cover the basics of setting up a successful affiliate marketing business in this. I intend to cover many other topics related to affiliate marketing in successive … [Read more...]
Call to Action: Best Practices for Businesses
March 16, 2013 by Leave a Comment
Simply put, CTA – short for a Call to Action – is a marketing term that refers to some sort of a graphic, text, sound or something else that prompts a user or a visitor to take an action on your business website, or interact with your website in a way you intended them to. CTA is typically an … [Read more...]